A New Approach to Fundraising
In an environment of shrinking local and central government Youth Options will need to attract other sources of funding if we are not to shrink with government funding over the next few years. Trusts and foundations are one source – and the executive is tapping into that source in exactly the right way. That said, however, there is a potential untapped market of individual and corporate giving which we should seek to access. Youth Options has previously been successful in fundraising from this source and we believe that we should rejuvenate our efforts here.
The Fundraising and Profile raising approach
Our approach is to link the raising of profile with the raising of funds: the more people being made aware of Youth Options, and are in some way associated with it, then the better the odds will be of raising funds.
We need to reach the whole of Youth Options’ area of operations (Hampshire, Southampton, Portsmouth and the Isle of Wight) and we require a structure for this. We have divided our area of operations into ten Youth Option ‘Wards’ based upon merged parliamentary constituencies as follows:
- Aldershot, Basingstoke and North East Hampshire
- North West Hampshire
- New Forest East and New Forest West
- Meon Valley
- East Hampshire
- Southampton and Eastleigh
- Portsmouth, Gosport, Fareham and Havant
- Isle of Wight
In each Ward we will seek to find one volunteer who will be known as a ‘Vice President of Youth Options’. The Vice President (VP) will be the sort of energetic, well-connected personality not afraid of knocking on doors whose role will be :
- To raise the profile of Youth Options within their Ward
- To recruit a network of Supporters to assist them
- To organise profile and fund raising events, e.g. a coffee morning; bring and buy; garden opening days1
- To ensure that Youth Options’ head office has the correct contact / email address of Supporters who will receive the Legacy newsletter and other publications
- To act as the go-to person
The ten VP’s of Youth Options will be the key people and the drivers in the profile and fund raising campaign. It is the VP’s who will form a Committee (ideally each one of them will be on it) and elect a Chairperson. The role of the Supporters of Youth Options Committee will be:
- Organising and managing profile and fundraising activities
- Managing the network of Supporters in each Ward
- Assisting with events planning and organization
- Targeting the HNW individuals and families in the Wards: this can be done by VP’s linking to Supporters and between them coming up with names of HNW people to approach and involve with the Charity.
Furthermore, it is proposed that the Supporters of Youth Options are prepared to be identified as such by donating £30 a year: on this basis, if there were 300 active Supporters (average of 30 per Ward) it would raise £9000 (and the additional £2250 from tax relief) a year.
Could you become a Supporter of Youth Options?
For further information contact
Mark Dixon CEO Youth Options: email@example.com